LEGAL
Privacy Policy.
We collect the minimum needed to serve you and never sell your data. Plain-English summary above each section; full details below.
EFFECTIVE JANUARY 2026
1. Who we are
Excelerate Advisory operates this website and controls the data collected here.
Excelerate Advisory ("Excelerate," "we," "us," or "our") operates excelerateadvisory.com. We are a business consulting firm registered in the United States. Our contact information is at the bottom of this page.
2. What we collect
Your name and email if you submit the Scorecard or contact us. Anonymous usage data from analytics. That's it.
We collect information you provide directly — first name, business email, and optional company name — when you submit the Founder-Free Business Scorecard, download the framework, or contact us. We may also collect anonymous usage data (pages visited, referring source, device type) via standard web analytics. We do not collect payment information; there are no purchases directly on this site.
3. How we use it
To reply to you, deliver what you asked for, and occasionally share relevant Excelerate content.
We use the information you provide to (a) respond to inquiries, (b) deliver the resources you requested such as the Scorecard results and the framework, (c) send occasional marketing communications about Excelerate services and content, and (d) improve the site experience. You can unsubscribe from marketing emails at any time via the link in each email.
4. Sharing your information
We don't sell your data. We share only with service providers that help us run the site (like email delivery), and only what they need.
We do not sell, rent, or trade your personal information to third parties. We share limited information with trusted service providers (such as email delivery, hosting, and analytics vendors) strictly as needed to operate the site. We may also disclose information if required by law, legal process, or to protect the rights, property, or safety of Excelerate, our clients, or others.
5. Cookies and analytics
We use cookies to keep the site working and to understand aggregate traffic. You can disable cookies in your browser.
This site uses cookies and similar technologies for essential site function and anonymous analytics. You can control cookies through your browser settings. Disabling cookies may affect some site functionality.
6. Data retention
We keep your info as long as we're in touch, or as long as required by law.
We retain personal information for as long as necessary to fulfill the purposes described above, comply with our legal obligations, resolve disputes, and enforce our agreements. You can request deletion at any time.
7. Your rights
You can ask what we have on you, correct it, delete it, or opt out — email us to exercise any right.
Depending on your jurisdiction, you may have rights to (a) access the personal information we hold about you, (b) request correction of inaccurate data, (c) request deletion of your data, (d) object to or restrict certain processing, and (e) receive a copy of your data in portable format. Residents of California, the EU, and certain other jurisdictions may have additional rights under CCPA, GDPR, and similar laws. Contact us at info@excelerateadvisory.com to exercise any of these rights.
8. Data security
We take reasonable measures to protect your data, but no method is 100% secure.
We implement reasonable technical and organizational measures to protect the personal information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. Children's information
This site isn't for anyone under 16.
Our services are directed to business owners and are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we learn we have collected such information, we will delete it promptly.
10. Third-party links
We link to other sites (like YouTube for our testimonial videos). We don't control those; check their privacy policies.
This site contains links to third-party services and websites, including YouTube (for embedded founder-story videos). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
11. Changes to this policy
We'll update this page and change the effective date when the policy changes.
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Material changes will be communicated via a notice on the site or by email where appropriate.
12. Contact us
Questions? Email info@excelerateadvisory.com.
If you have questions about this Privacy Policy or how we handle your information, contact us at info@excelerateadvisory.com.